On-Pack Coupons & Promotions
On-pack coupon campaigns allow you to run a temporary campaign without repackaging your product. On-pack coupons (also referred to as "on-package coupons") use an adhesive backed liner to affix your coupon or promotional message to the outside of your product's packaging. Labels can fold out and become multi-page booklets. On-pack coupons are the foundation for instant redeemable coupons (IRC's).
On-pack coupons offer an excellent opportunity to:
• drive impulse purchases
• encourage larger purchases (ex: buy 2, save $1.00)
• promote other products (save $2 when you buy [product] with this item)
• offer rebates
• enhance your brand and message
Did you know:
• 89% of consumers use coupons.
• 70% of purchase decisions are made in the store.
• The average supermarket has 18,000 brands and 30,000 SKUs.
• Instant redeemable coupons have the best redemption rate of all coupons.
• 27% of planned purchases switch brands when a deal is offered.
• 64% of unplanned purchases switch brands when a deal is offered.
Gallimore Industries provides high volume on-pack coupon printing services and coupon inserting equipment. For on-pack coupon pricing, please share details about your project with us:
When you choose Gallimore, you gain access to our in-house prepress, multiple high speed web presses, folding, die cutting, wrapping, warehousing, and distribution departments. Gallimore's AIB (American Institute of Baking) certification ensures the insert materials we use are traceable and provides a clean environment. And our decades of experience will help you meet FDA and USDA regulations, avoid recalls, and produce reliable inserts best suited for your product.
Gallimore inserts are designed for 100% compatibility with Gallimore inserter equipment. Gallimore coupons are supplied in trays or bandolier-style for easy handling and loading in our various inserter models:
Gallimore's high speed web presses produce colorful promotions supplied in trays or bandoliers for easy handling and loading in our various inserter models.
Did You Know...
- 5 Facts About Coupon Marketing
- How to Increase Customer Loyalty Using Coupons
- 50 Coupon Campaign Ideas
- How to Improve Your Marketing ROI
- 11 Benefits of In-Pack, On-Pack, and IRC Coupons
- Study: Coupon Use Increasing
- Who Uses Coupons?
- What Are "In-Pack Coupons"?
- What Are "On-Pack Coupons"?
- What Are "Instant Redemption Coupons" (IRC)?
- Common Coupon Copy Requirements
- Coupon Design Considerations
- Coupon Sizes
- QR Codes on Coupons = Long Term Customer Relationships
- Attract New Customers
- In-Pack Coupons vs. Free Standing Inserts (FSI's)
- In-Pack Coupons vs. Print Media Coupons
- Instantly Redeemable On-Pack Coupons vs. Print Media Coupons
- How Do Coupons Help Marketers Sell More Product?
- Reach New Customers at Half the Cost
- 50 Coupon Campaign Ideas
- Coupon Design Considerations
- Coupon Copy Requirements
- What Are On-Pack Coupons?
- And Much More!