Study: Coupon Use Increasing

A 2011 Pet Owner Survey conducted by Experian Simmons says the percentage of dog owners who used pet food coupons rose from 34% in 2008 to 37% in 2011 while cat owners went from 39% to 45% in the same period. The highest coupon usage rate was consumers in the $75,000-$99,000 range. Consumers have reacted to the new economy by seeking discounts, possibly at the risk of brand loyalty. Learn more here.

Gallimore Industries prints in-pack and on-pack promotional items, including coupons. Gallimore also provides inserting equipment that can insert your promotional item. For a no-obligation estimate, please share details about your next project with us:

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When you choose Gallimore, you gain access to our in-house prepress, multiple high speed web presses, folding, die cutting, wrapping, warehousing, and distribution departments. Gallimore's AIB (American Institute of Baking) certification ensures the insert materials we use are traceable and provides a clean environment. And our decades of experience will help you meet FDA and USDA regulations, avoid recalls, and produce reliable inserts best suited for your product.

Gallimore inserts are designed for 100% compatibility with Gallimore inserter equipment. Gallimore coupons are supplied in trays or bandolier-style for easy handling and loading in our various inserter models:

inserts
FREE eBOOK
The Coupon Marketing Resource Book
We'll give you our 24-page eBook packed with 17 of our most popular resources, including:
  • 50 Coupon Campaign Ideas
  • Coupon Design Considerations
  • Coupon Copy Requirements
  • What Are On-Pack Coupons?
  • And Much More!
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